Destiny Marine

Marketing site for a sea-view hotel on the Kartal shoreline. Rooms, Turkish bath, pool, and spa are presented in a bilingual, search-optimized structure with hreflang alternates — built to win direct bookings instead of OTA commissions.

The Problem

A seafront hotel in Kartal was effectively invisible online: guests found it through OTA listings, which took commission on every booking and flattened the property into a row of thumbnails. The hotel had sea views, a Turkish bath, a pool, and a spa — and no digital presence that sold any of it, in any language.

The Solution

A bilingual marketing site built to win direct bookings. Rooms and amenities are presented as a proper showcase, the whole structure is search-optimized with hreflang alternates for English and Turkish, and every page funnels toward a direct booking enquiry instead of an OTA.

What I Built

• →Bilingual EN/TR architecture with hreflang alternates
• →Room showcase with full amenity detail pages
• →Turkish bath, pool, and spa presented as destination content
• →Direct booking funnel on every page
• →Search-optimized page structure targeting hotel queries in Kartal
• →Fast, image-led pages tuned for mobile visitors

Highlights

• →Bilingual hreflang SEO
• →Room & amenity showcase
• →Direct booking funnel

Outcome

• →Gave the hotel its own bookable presence instead of relying solely on OTA listings
• →Designed to improve discoverability in both Turkish and international searches
• →Every direct enquiry it wins is a booking without commission
• →Structured so rooms, offers, and seasonal content can be updated over time