Atakan Av Market

Catalog site for a hunting retailer — rifles, tactical accessories, optics, and air guns organized into fast, filterable category pages with search-friendly product structure.

The Problem

A hunting retailer's inventory — rifles, tactical gear, optics, air guns — was hard to browse online and nearly invisible in search. Customers phoning to ask whether an item was in stock had become the primary discovery channel.

The Solution

A catalog site with fast, filterable category pages and a search-friendly product structure. Every category and product is organized so both shoppers and search engines can navigate the full range with confidence.

What I Built

• →Filterable category pages across the full range
• →Search-friendly URL and product structure
• →Fast catalog browsing on mobile and desktop
• →Node.js-backed content management for the catalog

Highlights

• →Filterable category pages
• →Search-friendly product structure
• →Fast catalog browsing

Outcome

• →Designed to improve discoverability and user trust for a specialist retailer
• →Structured so the catalog can keep growing without restructuring the site